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Art Business Foundations
Some People Can Stay in the Same Place but Vanish from Each Other by Jill Alo You aren’t going to get anywhere selling your art online until you’ve put into place some simple business foundations. 1....
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Collections and Sets
Off the Beaten Track by Gabrielle Jones One surprisingly effective way to get people to buy more is to group your pieces together into small collections. When I talk about this concept, I like to...
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Emailing Customers Who Have Bought Before
Floral Rhythm by Valeria Kondor If you want to create loyal customers who purchase again and again, following up with them is the key. See, for you there is a mental list of the customers you’ve had...
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Just Say No To Sleaze
Feeling slimy sleazy when you’re trying to sell your art? I get it. Let me help you sell without the ick. Just watch this quick video. Less gross? I think so! Tell me in the comments if you’re still...
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How the Media Fits into Your Art Business
Goat and Anis by Mariann Johansen-Ellis If you haven’t signed up for the upcoming free webinar, what are you waiting for? I’m going to cover pretty much everything about getting media coverage for...
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Getting Noticed by Tastemakers
This is a guest post from Kent Youngstrom. Kent Youngstrom, artist “Yeah. I want to sell my stuff. I see all these artist’s work on sites like One Kings Lane & Gilt and so on and so forth. How do...
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What to Do Instead of POD
I Came To Get Down by Hollie Chastain Overwhelmingly, the response to my post on knowing what a POD (print-on-demand like Society6, Fine Art America, or Red Bubble) does and doesn’t do for your art...
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Creating a Physical Portfolio
Sabrina by Patricia Vargas While I’ve been down on POD sites recently (well, always…) I do think they’re useful for a couple things. First, for offering something to one particular customer who has...
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Opt-In Offers that Work
Boy and Fish by Ildi of NanuGraphic I bet you hear a lot about opt-in offers, lead magnets, or incentives to get people to join your email list. You hear about them all the time for two reasons: 1...
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Trends
Terrariums by Sloe Gin Fizz When we’re lost for ideas, we tend to sit and wallow. At least, this is what I see with most of the artists I work with. And I do it too. We sit around feeling bad about...
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How to Write an Artist Statement
Colour 14 by Tina Mammoser Ah the artist statement. The two scariest words in the English language for an artist. How do you strike the balance of sounding intelligent without sounding pompous,...
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How to Write an Email Newsletter
Mountain Cabin by Lu West A lot of artists put off creating an email newsletter because it feels daunting. How do you set one up? How do you make it look nice? And what do you even talk about when...
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Social Sharing: What’s Legal?
Absorption by Lilit Avetyan If you’re on Instagram, Pinterest, Facebook, or Twitter, you’ve probably shared someone else’s post before. Most of these platforms make it really easy to do that. It’s...
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Timeline of an Online Art Customer
It’s important to get a sense of how customers move through your business online so you can help them go through the process and so that you realize how important it is to have people at each stage of...
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The 1 Paper Promo You Need for Your Art Business
Gold Mountain by Jason J Villeneuve In today’s world, you don’t need a lot of physical materials (you know, other than your actual art) to build a thriving art business. Galleries will look at your...
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How Artists Can Partner with Other Businesses
Spring Hill by John W. Shanabrook Artists sometimes have trouble finding a cult following when they’re starting out, which is one of the only ways to gain traction early on and start making money...
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What Do You Do?
Windy Day by Leanne Larson So what do you do? I bet you get asked that question a lot. It seems every time you meet someone new, they ask that very same question. And for an artist, especially if you...
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How To Sell Art Better
TALKING TO CUSTOMERS WITHOUT MANIPULATING THEM Watercolor Zebra by Mary Jones Selling art is a skill you can actually learn and perfect. But it can feel really slimy when you are making the decision...
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Segmenting for Art Businesses
I Heart Boxes by Samantha Battersby Do you ever feel like all the advice out there is for bigger businesses – people who own businesses with employees, people who hire an accountant for their taxes,...
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Process Videos
Prince Billy By Susana Parada One really great way to connect with potential customers right now, no matter where they are in the world, is to film videos. It gives people an experience similar to...
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